- MD5值：
Generis® Serif
英文名字:GenerisSerifPro-Thin.TTF
字體介紹
Generis® Serif
品牌：Linotype(Monotype)
設計師：Faulhaber,Erik
發行時間：2018
字庫編碼：Unicode
分類：
字體屬性：
Erik Faulhaber在美國旅行時產生瞭要創作Generis字體系統的想法。在一個商業區看到各種字體混合在一起，激發他創作瞭一種具有相關形式的新字體系統。第一個設計方案是在1997年提出的，其遵循的是American Gothics節約空間的模式。然後，Faulhaber在最終制定該字體系統背後的計劃之前，研究瞭可讀性和各種通信媒體的需求。Generis的設計包括兩種單獨的設計樣式；每個都可以使用或不使用襯線，從而為字體系統提供瞭四個獨立的傢族。每個都至少包含四個基本字重：Light、Regular、Medium和Bold。如有需要，還會向每個傢族中添加更多的字重、小型大寫字母、老式風格數字以及真正的斜體。
Generis字體系統旨在滿足視覺（optical）標準以及盡可能高的技術精度。協調性、韻律感、易讀以及形式上的約束構成瞭前景。Generis結合瞭美學、技術和經濟方面的優勢，有目的且有效地滿足瞭企業溝通的所有需求。基本形式的統一以及風格的獨特性形成瞭Generis系統化的、整體包裝的概念。Generis字體系統清晰正式的語言駐留在信息之下，為高級的企業標識系統(包括打印和屏幕)適當的體現瞭排印表達。字形細窄高聳的特性使其可以有效地設置正文，並可以經濟地使用頁面。一傢族帶重音的字符允許使用48種基於拉丁語的語言設置文本，從而提供最大的自由排印范圍。這種之前並不為人所知的技術和設計執行水平有助於在企業溝通的所有領域中創建更高質量的排印。
字體系統中的最佳組合：Generis Serif或Generis Slab與Generis Sans或Generis Simple。
The idea for the Generis type system came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms. The first design scheme came about in 1997, following the space saving model of these American Gothics. Faulhaber then examined the demands of legibility and various communications media before finally developing the plan behind this type system. Generis’s design includes two individually designed styles; each of with is available with and without serifs, giving the type system four separate families. Each includes at least four basic weights: Light, Regular, Medium, and Bold. Further weights, small caps, old style figures, and true italics were added to each family where needed.
The Generis type system is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the foreground. Generis combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs. The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. The clear formal language of the Generis type system resides beneath the information, bringing appropriate typographic expression to high-level corporate identity systems, both in print and on screen. The condensed and aspiring nature of the letterforms allows for the efficient setting of body copy, and the economic use of the page. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range. This previously unknown level of technical and design execution helps create higher quality typography in all areas of corporate communication.
Optimal combinations within the type system: Generis Serif or Generis Slab with Generis Sans or Generis Simple.
字體圖片
